A Big Opportunity for Customer Experience and Operational Excellence: Airline Baggage

If you know me, you know that I am always talking about airlines… from operations, to customer experience, to loyalty programs, to pricing and route strategy. (Some of those who went to business school with me might remember my explanation of how airline deregulation led to the growth of the sugar beet industry.) In everyContinue reading “A Big Opportunity for Customer Experience and Operational Excellence: Airline Baggage”

Testimony Delivered at the Public Hearing for the Clean Cars Minnesota rulemaking

The following is my transcript of my public testimony, given February 22, 2021 at the public hearing for the Clean Cars Minnesota rulemaking. It may differ slightly from the transcript that is a part of the public record. Thank you, your honor. Hello. My name is Aaron Hurd. I’m a resident of Minnetonka, Minnesota andContinue reading “Testimony Delivered at the Public Hearing for the Clean Cars Minnesota rulemaking”

Going for the Next Low-Hanging Fruit

I was having a discussion with a friend today about product strategy and we were discussing how to evaluate expansion options in a product portfolio and why companies succeed or fail in transforming their businesses. If you’re looking to increase your business, launch a new product, build a capability or better your business’ bottom line,Continue reading “Going for the Next Low-Hanging Fruit”

Travel Gear – Luggage

I frequently get asked what travel gear I recommend. By far, one of the most common questions is, “What luggage should I get?” Like many things in life, there is no one-size-fits all answer. What is the best luggage for you depends on your travel habits, preferences, and budget. Here are some things to considerContinue reading “Travel Gear – Luggage”

How College Retail Can Thrive

Almost everywhere you turn you hear about the demise of retail. Gap, Sears, K-Mart, J.C. Penny, RadioShack, Teavana, Macy’s, Abercrombie & Fitch… one could fill an entire blog post with just the list of stores that are making major cuts or have gone out of business this year alone. Even Warren Buffett has pulled almostContinue reading “How College Retail Can Thrive”